Behind the Brand: Why We Started Good Fat Naturals

June 29, 2026

Good Fat Naturals began as a simple idea shared between two people — Luisa and John — who wanted something better for their home and for the people they care about. Both of us were tired of the chemical‑laden soaps lining store shelves, tired of harsh detergents disguised as “moisturizing,” and tired of products filled with ingredients no one can pronounce. We wanted something honest. Something natural. Something that actually made sense.

I’m John. I served in the U.S. Army, including two deployments to Iraq at the height of the war, and those years shaped how I approach everything in life: with discipline, integrity, and a commitment to doing things the right way. No cutting corners. After the military, I became an IT systems engineer — a career built around solving problems and building things that work. But one problem kept showing up in everyday life: store‑bought soap was wrecking my skin.

My lovely wife Luisa felt the same way. She grew up using simple, natural products, and when she came to the U.S., she couldn’t believe how many unnecessary chemicals were in everyday items. She encouraged me to start experimenting with natural ingredients, and she was the first person to push me to turn those early batches into something real that we could share with the world.

Together, Luisa and I started researching traditional soapmaking — the kind people used long before synthetic additives took over. That’s when we discovered tallow: a nutrient‑rich, stable, deeply moisturizing ingredient trusted for generations. The first bar we made changed everything. It felt better. It lasted longer. And it didn’t rely on anything artificial to do its job.

Friends asked for more. Family asked for more. Then people started asking when we were going to turn this into a real brand.

That’s how Good Fat Naturals was born — not from a business plan, but from a shared desire to give people a truly natural alternative to the chemical‑heavy soaps sold in stores.

Today, every bar reflects the values that guide us:

·       Keep it simple.

·       Use ingredients that matter.

·       Make things with integrity.

·       Take care of people.

Good Fat Naturals isn’t trying to be the biggest brand. It’s trying to be the right brand — the one that gives people a clean, honest option in a world full of unnecessary chemicals.

If you’re here reading this, thank you. Whether you’re switching to natural soap for the first time or you’ve been searching for something better, we’re glad you found us.

This is why Luisa and I started Good Fat Naturals — to give people a natural option they can trust.

Feel free to shoot us a message. We would love to hear from you!